Twitter for businesses: 10 Quick Wins to create your Twitter strategy > Smart Insights ... - 0 views
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1 – Decide your objectives
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Promote key messages Build brand awareness Drive traffic to your website Promote special offers Respond to customer queries Provide advice and tips Share news Build community Raise funds Generate sponsorship Customer services Product demos Recruit new staff Research your market
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One of the challenges with Twitter is that user names are limited to 15 characters. If your company name is longer, you may need to think carefully about how to present your brand. Once you have agreed your Twitter identity, don’t change it as you could lose and confuse followers.
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Your bio can be read by followers and non followers alike so ensure that it reflects your Twitter objectives. If the identity is for a company make sure this follows your normal brand rules. If it’s a personal bio, check that it doesn’t infringe any company brand guidelines.
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Twitter considers an account as inactive if it hasn’t been logged into or updated in over 6 months. These accounts may be automatically removed from Twitter.